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Posted 14 September, 2022

Better Choice Co Inc. appointed Lionel F. Conacher as new CEO

NYSE:BTTR appointed new Chief Executive Officer Lionel F. Conacher in a 8-K filed on 14 September, 2022.


  On September 13, 2022, the Company announced that Lionel F. Conacher, age 60, was appointed as Interim Chief Executive Officer of the Company, effective September 14, 2022.  

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Overview of Better Choice Co Inc.
Health Care/Life Sciences • Pharmaceuticals
Better Choice Co., Inc. is an animal health and wellness company. The firm sells dog food, cat food, and treats under the Halo and TruDog brands, which are focused on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food. Its brands include Trucut, Bona Vida, Orapup, Rawgo, and TruDog. The company was founded on January 3, 2001 and is headquartered in Tampa, FL.
Market Cap
$6.13M
View Company Details
Better Choice Co Inc. by TradingView
Relevant filing section
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangement of Certain Officers

Departure of Mr. Lerner as Chief Executive Officer

On September 13, 2022, Better Choice Company Inc. (the "Company") announced that Scott Lerner, age 50, is stepping down from his role as Chief Executive Officer of the Company, effective September 14, 2022 (the "Separation Date").

Appointment of Interim Chief Executive Officer

On September 13, 2022, the Company announced that Lionel F. Conacher, age 60, was appointed as Interim Chief Executive Officer of the Company, effective September 14, 2022. While Mr. Conacher serves as Interim CEO, he will be paid at an annual rate of $160,000 in addition to his standard Board member compensation. 

Mr. Conacher has served on the Company's board of directors since September 2021. Mr. Conacher has over thirty years of financial experience, spanning senior positions in public companies in both Canada and the US, investment banking, private equity and venture capital. Mr. Conacher currently serves as Chairman of DXL Group (NASDAQ: DXLG), where he has successfully guided the retail chain through the COVID-19 pandemic. In 2018, Mr. Conacher co-founded a San Francisco based venture capital fund, Next Ventures, after serving as a Senior Advisor and Operating Partner at Altamont Capital Partners, a Palo Alto based Private Equity Firm, for over seven years. Prior to his experience at Altamont Partners, he co-founded and served as the CEO of Westwind Partners Inc., a specialized Canadian institutional investment bank that was ultimately sold to Thomas Weisel Partners for $170 million in 2007 before being acquired by Stifel in 2010. Mr. Conacher holds an A.B. in Economics & Art History from Dartmouth College and is also actively involved in a variety of non-profits.

There are no other arrangements or understandings between Mr. Conacher and any other persons pursuant to which he was appointed to the office described above and no family relationship exists among any of the Company's directors or executive officers and Mr. Conacher. Mr. Conacher does not have any direct or indirect interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

Board Committee Composition

Effective September 14, 2022, Mr. Conacher will be removed from the Company's Audit Committee, Compensation Committee and Nominating and Governance Committee and such committees will be reconstituted as follows:

Audit Committee: Arlene Dickinson, Michael Young and Gil Fronzaglia (chairperson)

Compensation Committee: Arlene Dickinson, Gil Fronzaglia and Michael Young (chairperson)

Nominating and Governance Committee: Michael Young, Gil Fronzaglia and Arlene Dickinson (chairperson)