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Posted 04 April, 2024

Better Choice Co Inc. appointed Mr. Cunningham as new CEO

NYSE:BTTR appointed new Chief Executive Officer Mr. Cunningham in a 8-K filed on 04 April, 2024.


  Mr. Cunningham was appointed as Chief Executive Officer of the Company effective as of May 22, 2023.  

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Overview of Better Choice Co Inc.
Health Care/Life Sciences • Pharmaceuticals
Better Choice Co., Inc. is an animal health and wellness company. The firm sells dog food, cat food, and treats under the Halo and TruDog brands, which are focused on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food. Its brands include Trucut, Bona Vida, Orapup, Rawgo, and TruDog. The company was founded on January 3, 2001 and is headquartered in Tampa, FL.
Market Cap
$6.13M
View Company Details
Better Choice Co Inc. by TradingView
Relevant filing section
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.


Resignation of Director


Arlene Dickinson resigned from the Board of Directors (the "Board") of Better Choice Company Inc., a Delaware corporation (the "Company") and all committees of the Board effective as of April 1, 2024. The resignation of Ms. Dickinson did not result from any disagreement with the Board.


Appointment of Kent Cunnigham as a Director


On April 3, 2024, the Board appointed Kent Cunningham, the Company's Chief Executive Officer, as a director of the Company, effective immediately, to serve in such capacity until a successor has been elected and qualified, or until his resignation or removal.


Mr. Cunningham was appointed as Chief Executive Officer of the Company effective as of May 22, 2023. Prior to joining the Company, Mr. Cunningham was a Principal with Catapult Consulting where he provided management and M&A advisory consulting services from February 2022 to May 2023. Prior to consulting, Mr. Cunningham served as the Chief Executive Officer of 1440 Foods, a sports and active nutrition company, between August 2021 and January 2022. Prior to 1440 Foods, he was a General Manager at The Bountiful Company, an American dietary supplements company, from May 2019 to August 2021. Prior to The Bountiful Company, Mr. Cunningham was Chief Marketing Officer for Whole Earth Brands, a global food company providing plant-based sweeteners and flavor enhancers, between April 2018 and May 2019. From 2013 to April 2018, Mr. Cunningham held various marketing positions at Glanbia Performance Nutrition, a global nutrition company. From 2006 to 2013, Mr. Cunningham held various Marketing positions at MARS Petcare, owner of several health and nutrition pet food brands. Mr. Cunningham is a passionate brand builder and business leader with over 25 years of CPG and Health & Wellness marketing and sales experience across a range of corporate environments and categories including accelerating growth within multinationals, brand turnarounds and high value exits in the private equity business for the likes of KKR & Co. Inc. Mr. Cunningham holds an MBA in Marketing from Vanderbilt University and a BA in Communications from the University of Michigan.


Board Committee Appointment


Also, on April 3, 2024, the Board appointed Lionel F. Conacher, a current member of the Board, as Chairperson of the Board's Nominating and Governance Committee replacing Ms. Dickinson who previously served in such capacity.