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Posted 11 October, 2023

Whole Earth Brands, Inc. appointed Rajnish Ohri as new CEO

Nasdaq:FREE appointed new Chief Executive Officer Rajnish Ohri in a 8-K filed on 11 October, 2023.


  As previously disclosed on the Prior Form 8-K, Rajnish Ohri and Jeffrey Robinson were appointed as the Company's Interim Co-Chief Executive Officers effective July 16, 2023.  

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Overview of Whole Earth Brands, Inc.
Consumer Goods • Food Products
Whole Earth Brands, Inc. operates as a food company. The firm operates through the following segments: Branded CPG and Flavors and Ingredients. The Branded CPG segment includes tabletop zero-calorie sweetener category products. The Flavors and Ingredients segment manufactures licorice extract and derivative products. Its brands include equal, Canderel, WHOLE EARTH, and PURE VIA. The company was founded on August 16, 2018 and is headquartered in Chicago, IL.
Market Cap
$204M
View Company Details
Relevant filing section
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. 


On October 6, 2023, Mr. Michael Franklin, Chief Executive Officer of Whole Earth Brands, Inc. (the "Company"), resigned from his position as Chief Executive Officer of the Company, effective immediately. As previously disclosed on a Current Report on Form 8-K filed by the Company with the U.S. Securities and Exchange Commission (the "SEC") on July 17, 2023 (as amended on August 7, 2023, the "Prior Form 8-K"), Mr. Franklin was placed on a leave of absence by resolution of the board of directors of the Company (the "Board"), so the Board may adequately discharge its fiduciary duties in connection with its evaluation of the proposal from Sababa Holdings FREE, LLC ("Sababa") to acquire all the Company's outstanding shares of common stock not already owned by Sababa and certain of its affiliates, as well as other strategic alternatives that may be available to the Company.


As previously disclosed on the Prior Form 8-K, Rajnish Ohri and Jeffrey Robinson were appointed as the Company's Interim Co-Chief Executive Officers effective July 16, 2023. On October 9, 2023, Mr. Ohri and Mr. Robinson were appointed as the Company's Co-Chief Executive Officers, effective immediately.


Mr. Ohri, age 62, is a seasoned entrepreneur and accomplished business operator with more than 30 years of experience in the consumer packaged goods industry across various geographies and cultures. As Vice President & Managing Director of IMEA at the Company from August 2020 to April 2023, he has demonstrated his passion for driving growth in underdeveloped markets and achieving positive results. Prior to joining the Company, Mr. Ohri served from October 2015 to August 2020 as the Managing Director of the IMEA region businesses of The Hain Celestial Group, Inc., a marketer, manufacturer and seller of organic and natural products.


Mr. Robinson, age 59, served as President of Company subsidiary Mafco Worldwide LLC ("Mafco") and the Company's Flavors & Ingredients segment from December 2020 to July 2023. Mr. Robinson began his career with Mafco in 1992. From August 2016 until December 2020, he was responsible for Mafco's licorice extract business. Mr. Robinson served as Mafco's CFO from November 2004 to December 2013. Mr. Robinson left Mafco in December 2013 (rejoining Mafco in August 2016) to work as CFO of Frutarom USA (now part of International Flavors & Fragrances - IFF).


There are no arrangements or understandings with any other person pursuant to which either Mr. Ohri or Mr. Robinson were appointed as the Company's Co-Chief Executive Officers and there are no family relationships between either Mr. Ohri or Mr. Robinson and any director or executive officer of the Company. Additionally, there are no transactions between either of Mr. Ohri or Mr. Robinson and the Company that would be required to be reported under Item 404(a) of Regulation S-K.


Mr. Ohri will continue to receive an annual base salary of $500,000 as well as the benefits and incentive-based compensation disclosed in the Prior Form 8-K. Mr. Robinson will continue to receive an annual base salary of $600,000 as well as the benefits and incentive-based compensation disclosed in the Company's Definitive Proxy Statement on Schedule 14A, as amended, initially filed with the SEC on April 28, 2023. Any additional compensation to serve as Co-Chief Executive Officers has not yet been determined by the Board. The Company will disclose any compensation adjustment made in connection with these appointments, if any, as required.