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Posted 11 December, 2023

OLAPLEX HOLDINGS, INC. appointed Amanda Baldwin as new CEO

Nasdaq:OLPX appointed new Chief Executive Officer Amanda Baldwin in a 8-K filed on 11 December, 2023.


  On December 11, 2023, Olaplex Holdings, Inc. (the "Company") announced that Amanda Baldwin, age 45, has been appointed as Chief Executive Officer ("CEO") of the Company, effective immediately, completing the leadership transition that the Company previously announced in its Current Report on Form 8-K filed with the Securities and Exchange Commission (the "SEC") on October 12, 2023 (the "October 12 Form 8-K").  

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Overview of OLAPLEX HOLDINGS, INC.
Consumer Goods • Personal Care Products/Appliances
Olaplex Holdings, Inc. is a science-enabled, technology-driven beauty company, focused on delivering its patent-protected hair care products to professional hair salons, retailers, and everyday consumers. The brand OLAPLEX is a patent-protected, proven, and potent haircare technology system that restores all hair types to its healthiest state possible. OLAPLEX created the Bond Building category which protects, strengthens, and rebuilds broken bonds in the hair during and after hair services. The company was founded in 2014 and is headquartered in Santa Barbara, CA.
Market Cap
$1.21B
View Company Details
OLAPLEX HOLDINGS, INC. by TradingView
Relevant filing section
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On December 11, 2023, Olaplex Holdings, Inc. (the "Company") announced that Amanda Baldwin, age 45, has been appointed as Chief Executive Officer ("CEO") of the Company, effective immediately, completing the leadership transition that the Company previously announced in its Current Report on Form 8-K filed with the Securities and Exchange Commission (the "SEC") on October 12, 2023 (the "October 12 Form 8-K"). Ms. Baldwin succeeds John P. Bilbrey, who served as interim Chief Executive Officer from October 12, 2023 until Ms. Baldwin's appointment and who remains Executive Chair of the Company's board of directors (the "Board"). In addition, on December 11, 2023, the Board elected Ms. Baldwin to serve as a Class III director of the Board with a term expiring at the Company's 2024 Annual Meeting of Stockholders, effective immediately. On December 11, 2023, Ms. Baldwin and the Company entered into an indemnification agreement in substantially similar form as Exhibit 10.2 to the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2023. A description of Ms. Baldwin's business experience was disclosed in the October 12 Form 8-K and is incorporated by reference herein.

In connection with Ms. Baldwin's appointment as CEO, the Company entered into an amended and restated letter agreement with Ms. Baldwin, which amends the previously disclosed letter agreement, dated October 8, 2023, to increase Ms. Baldwin's sign-on bonus from $250,000 to $950,000. The terms of Ms. Baldwin's letter agreement, as previously disclosed in the October 12 Form 8-K, otherwise remain unchanged, and the description of the terms is incorporated by reference herein. 

The amended and restated letter agreement will be filed with the SEC as an exhibit to the Company's Annual Report on Form 10-K for the year ending December 31, 2023.